Pro:Direct Sport Ireland | Unlock Sport

No limits. No boundaries. Just sport. This is Pro:Direct Sport Ireland, where the game never stops. From the roar of the Aviva to the echoes of a Sunday morning match, from the relentless chase of a Gaelic warrior to the rhythm of runners pounding the Dublin streets—this is where Ireland’s athletes find their edge.

It starts with the football boots. The heartbeat of every player. Whether you're threading passes on a slick surface under Friday night lights or carving up soft ground in the depths of winter, we bring you the same boots worn by the world’s best. Nike Mercurials that dance past defenders, adidas Predators that run the midfield, PUMA Futures that rewrite the script—lace up, step up, and own the game.

Beyond the boots, it's the badge on your chest, the colours you wear, the identity you carry. Whether you’re suiting up for your club, pulling on your county’s crest, or kitting out your squad for battle, we’ve got the gear that brings teams together. Match-day shirts steeped in legacy, goalkeeper gloves built for those who dare to command the box, training kits that push you further, faster, stronger.

But football is just the beginning. The game doesn’t stop when the final whistle blows. It moves to the streets, to the training ground, to the everyday hustle. That’s where the trainers come in—adidas Sambas for the city, HOKA’s for them long days on your feet, New Balance classics for the effortless cool. Pair them with sportswear built for movement, for comfort, for pure expression—because the game isn’t just played, it’s lived.

And when the football rolls, it has to be the right one. Match balls that feel like magic off the boot, training balls that shape the next generation, equipment that takes sessions to another level. Whether you’re sharpening your touch, mastering your free-kicks, or preparing for battle, the right gear makes the difference.

But here in Ireland, sport isn’t just one game—it’s many. GAA boots that charge into the heat of battle, running shoes that chase down the next PB—if there’s a game to be played, a moment to be seized, we bring the gear to match the ambition. And if you’re looking for the best deals? The sale section is where quality meets opportunity, because champions don’t wait.

No matter the sport, no matter the level, one thing remains the same—this is where the game begins. Fast delivery, top brands, no compromises. Pro:Direct Sport Ireland.